“What can be done with our existing furniture and some inexpensive props to help a home to sell?”
This is the most common question we get from sellers. Staging is the act of setting up a home with furnishings and accessories for an attractive presentation to buyers. Professional staging companies charge thousands to bring their expertise and props to help home sellers create an attractive presentation. Sellers, however, can do some simple staging of their own with what they may already have on hand. Most homeowners have a few nice lamps, tables and sofas to work with. Some fresh flowers and bright lighting throughout the home make a difference, too. Avoid using unsightly furniture in staging. If the couches and tables are old and worn, chances are that buyers may feel like other parts of the home are as well.
We like to walk through the home with you to see things from the perspective of a potential buyer. What would a reasonable buyer expect of the home? Are there any obstructions or odors that may be a turn-off to a buyer?
We make note of especially attractive areas and features that can be used to spotlight the property. Removing obstacles in the home and creating a welcoming environment for a buyer are the priorities of the in-home marketing strategy.
We like to call this the 3 D’s… De-clutter, De-Personalize and De-tach!
1) REMOVE Clutter! This is probably the LEAST expensive but MOST important thing for a home seller to do. Clean & simple living is the core of staging. Make sure to clean — even windows and closets! Many aspects of your home will leave a lasting impression for your potential buyers. A clean & tidy home is vital. While you’re cleaning, make sure to put away your valuables and fragile belongings. PRIORITIZE repairs & upgrades. Buyers tend to want a solid home that appears to be well-cared for. Old & stained carpets, broken toilets, and locks that don’t work are some fixes that should be taken care of.
2) Don’t take it personally! Take down excessive pictures of you, your family and all your life’s experiences. Buyers want to visualize themselves in the home… not you. A couple personal pictures is fine, but too much is too distracting to see through.
3) Try to detach yourself from the home little by little. This can be especially hard for sellers who have lived in their home for many years, or homes that were inherited by heirs. Be sure you’re ready to let go, and then try to treat it as a business decision as much as possible.
Consider CURB APPEAL. Sellers sometimes spend so much time making the inside look great that they forget about the outside. Trim the lawn, bushes & trees. Clean the roof, siding & walkways and consider turning on your exterior lights to welcome prospective buyers to your home.
Is professional staging worth it? Yes, it often is. The right staging can draw a buyer’s attention away from perceived negatives in your home. Modern and colorful pieces can minimize especially small spaces, and clean-line furnishings can make dated spaces appear less so. We’ll work with you to decide which route to go so that your home “pops” the minute that new buyer drives up.
Let’s move on to our last section on properly pricing your home for sale.